New Year 2017
New Year 2017
New Year 2017
New Year 2017
New Year 2017
New Year 2017
New Year 2017
New Year 2017
New Year 2017

New year 2017, VDNKH

Moscow, VDNKH

partners: 

O. Aleksakova

J. Burdova

team:

V. Gusev

S. Telkanova

N. Neganov

2016

status: built

client: VDNKH

The main alley of VDNKh in Moscow is a popular place for summer walks. In winter, it becomes a transit zone leading to the skating rink behind the Central Pavilion.

The bureau was invited to design the New Year's decoration for the alley, but the project grew into a full-fledged holiday attraction. The starting point was the traditional festive lights for parks, boulevards and pedestrian zones in Moscow, stretched across the alleys. In the project, the lights have become voluminous garlands of diode grids. When viewed from a distance, the grids are grouped into a single, easily readable form visually linked to the rhythm and proportions of key VDNKh objects, monuments of Soviet architecture. People walking along the alley under the lights find themselves surrounded by a translucent moire pattern.

A stylized 27-meter Christmas tree became the accent of the composition. The construction of the object is inspired by an old Russian game, the "Giant Steps" carousel, connected, however, with summer fairs. It is a steel structure: cables are attached to the pole through a rotary disc, and to them, with the help of hinges, are the places for riding. The image of the Christmas tree appears when the carousel starts to move - a luminous cone resembling a tree with a "skirt" made of New Year's decorations.